Retail
Know how a campaign is landing while it's still running.
SocialPulse turns social conversation into a live read on campaign sentiment, customer segments, and competitive positioning — so marketing and merchandising teams adjust in days, not after the post-mortem.
What retail teams struggle with today
Campaign sentiment arrives too late to act on
By the time a quarterly report shows how a campaign landed, the next one has already launched. Waiting on lagging surveys costs you the ability to course-correct.
In-store and online experience gaps stay invisible
Customers describe very different experiences by channel, but without segmenting social conversation by cohort, the gap between in-store and online sentiment goes unmeasured.
Competitor promotions and pricing moves go unnoticed
A competitor's flash sale or price cut shows up in social chatter first — comparison posts, complaint threads about your pricing — before it shows up in sales data.
How SocialPulse helps
Real-time campaign sentiment tracking
Sentiment composition and net sentiment score update as a campaign runs, broken down by platform, topic, and emotion — not just positive/negative.
Cohort & segment experience analysis
Cohort and audience-segment views compare sentiment and retention-adjacent signals across customer groups, surfacing channel or demographic experience gaps.
Competitive benchmarking
Competitive tracking compares your brand's sentiment and share of voice against named competitors across the same topic taxonomy.
Exclusive Platform Insights
Cohort & Retention View
Compare sentiment and engagement across customer cohorts to see exactly where the online/in-store experience gap shows up.
Live Campaign Dashboard
A single view of volume, net sentiment, and brand health as a campaign runs, with drill-down by topic and platform.